EA Hits the Speedway
It was announced today that Electronic Arts has signed a 3-year deal with Talladega Super speedway as a sponsor to the infamous NASCAR Winston Cup Series. The race will occur October 21 on the Talladega racetrack in Alabama, and will be titled the EA Sports 500.
In the track’s 32-year history, EA is only the third sponsor as it been involved with NASCAR for five years, and has been very active in developing games based on the series for numerous consoles and PC’s across the board. With a fall release schedule, EA Sports is currently developing NASCAR Thunder 2002 for the PS2, PSX and Xbox.
8/10/2001 Matt Stensrud