Warner Snags More Eidos Shares, In Driver's Seat For Acquisition
The bidding war for Eidos continues, and as analysts previously anticipated, the edge continues to go to Warner Bros.
As some of you probably already know, Eidos is on the auction block, with Warner, Square-Enix and even EA in the running for gaining control of the struggling publisher. Warner continues to be in the driver's seat for the final acquisition, though, as they go into the situation already owning 40 million shares of Eidos. Now, according to GameSpot and MCV, they've just bought 10 million more shares, which means Warner now owns over 19% of the game publisher. Warner is starting to become an avid collector of video game companies; they picked up Traveller's Tales last year (they make the LEGO-based titles), and they continue to work "with European developers to produce game adaptations based on its movie franchises." So perhaps it's only a matter of time before Warner puts Eidos under its far-reaching umbrella, although you can't count out the competition just yet. EA has the capability of making things interesting, and nobody really knows what Square-Enix is doing behind the scenes. They may be the first to bow out of this particular auction, though.
We'll keep you updated on the fate of Eidos, which has been mired in plenty of controversy and company strife over the past couple of years. Publisher of the Tomb Raider titles, just about everyone knows this publisher, so it'll be interesting to see what happens.
12/15/2008 John Shepard