Sony sponsors The Vans World Championships.
Sony Computer Entertainment of America will now be sponsoring The Vans/PlayStation World Championships of Skateboarding this October 6-8th. Around the skateboarding the forty foot Sony Playstation truck will be open for visitors to come on in and play six PS2 games and check out Grind Session on the original PS. The Playstation "Soul Bowl" is the big talk of the competition, it is a 65 foot long capsule shaped bowl for skateboarding and will stand out as the bigger attractions.
"We are proud to announce our title sponsorship of the Vans/PlayStation World Championship of Skateboarding and are extremely excited to be an integral partner in the grand finale of what has been a successful tour," said Sharon Shapiro, director of promotions at Sony Computer Entertainment America. "Our partnership with Vans allows us to reinforce our already dominant presence within this elusive youth market and also provides us with the opportunity to increase exposure of our titles like Grind Session to a core extreme sports audience."
The Vans Triple Crown event is composed of Snowboarding, Skateboarding, Wakeboarding, Surfing, Freestyle Motocross, BMX and Supercross. The competition should air on ESPN, on either satellite or cable.