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Sony's Tretton: "We Can Play On A Worldwide Basis"

Ever since the price cut and emergence of the PS3 Slim, Sony has been rising fast. And it's always interesting to hear how SCEA boss Jack Tretton views the competitive landscape.

In a recent Forbes interview, Tretton is quick to mention the "skyrocketing sales" of Sony's flagship console, and he hopes the "It Only Does Everything" marketing campaign might cause retailers to place the PS3 in both the Blu-Ray and Digital Camera sections of their stores. As for the competition, when asked what he thought about Microsoft, Tretton said, "I love their money." Basically, he means they can be "more patient" and the company "is prepared to go at it from a very steep curve in terms of profitability." He considers Nintendo to be the polar opposite, in that they stick to what they're good at by delivering a "casual, youth-oriented entertainment experience that's very enjoyable after 20 years." And best of all, "they make money; they print money." So how does he view his own company?

"We see ourselves somewhere in the middle, we don't have unlimited money [like Microsoft], we cater to a more mass market audience [like Nintendo], and we are willing to take more risks than Nintendo is... We like to say that the environment where PlayStation wins is best for the industry, because we have a brand that can play on a worldwide basis, young and old, male and female, where our competition tends to be relegated to select regions or to select consumer audiences."

We've always thought Tretton is a guy who tells it like it is; there's very little in the way of needless prideful boasting or competition slamming. We have to agree completely with his analysis of the three major industry players here, and we assume most of you will, too. Lastly, with the PS3 finally making a strong and determined drive towards the top spot once again, the competition is stiffer than ever before.

10/5/2009 10:46:57 AM Ben Dutka

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