Squaresoft reveals its sizable Final Fantasy IX promotion plans.
Square Electronic Arts has recently revealed its plans for the first wave of promotion for the company's highly anticipated role-playing game, Final Fantasy IX. Square Electronic Arts evidently plans to have do a heavy portion of the game's marketing done through theatres, as the highly touted game is to adorn popcorn containers and lobbies of 244 theatres across the country. Add to this, the game is also to be featured on pre-film trivia slides in the selected theatres.
"The Consumer Demo Day event was a huge success. Fans flew in from as far away as Chicago, Houston, and Tucson and waited in line for two hours for the opportunity to play this highly anticipated game," stated PlayStation store manager at San Francisco's Metreon, Omar Brodrick. He added, "I'm sure that Final Fantasy IX will be one of the top sellers this holiday season." Time may prove Brodrick correct, as the previous Final Fantasy games on the PlayStation have sold with insane numbers, and with this latest installment reverting to the roots of the series, gamers of all types should be very excited for this upcoming title.
In addition to Square's theatre promotions, the company will also market the game with a television campaign to be broadcast on TV stations including MTV, Comedy Central, FOX, UPN, ESPN, ESPN2 and E!. What's that, you say? You can't handle any more high quality programming? Well good news: the TV spots will also be broadcast on WWF programs. The television campaign is set to air on November 13th, the day before the game's U.S. release. The mentioned ad campaign will be shown for five weeks, which will give Squaresoft one of the more heavily marketed video games in recent memory.
10/31/2000 Bryan Keers