PS2 to Test Korean Market
After conquering European and North American markets, Sony has pushed its indomitable console into other sectors of the Asian market. According to Reuters, the PS2 is slated for a February 22 launch when it will retail for 358,000 won (US$269). 14 games will support the Korean debut, including Tekken Tag Tournament, Jak and Daxter, Maximo: Ghosts to Glory, Onimusha, and the lauded Devil May Cry. The Sony Corporation has forged an entire computer entertainment division to deal with the South Korean market.
Sony apparently hopes to use the country as a springboard for a continued proliferation into the Asian mainland. To this end, the company has secured the aid of NCsoft--the publisher of the monstrously popular EverQuest franchise--to bring its wares to Korea, Taiwan and Hong Kong. Sony hopes to near shipment totals of 20 million consoles on a global scale from March 2001-2002, tallying up to a total of 30.61 units shipped worldwide.
1/24/2002 Bryan Keers