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NBA 2K2 challenge at All-Star game

  Sega Sports announced today that it will be hosting the 2nd Annual Sega Sports NBA 2K2 All-Star Celebrity Challenge on Friday, February 8, from noon to 3 p.m. This event will take place during the 2002 NBA All-Star Weekend at the Electric Factory in Philadelphia with Portland Trail Blazer Rasheed Wallace hosting the event. Sega Sports has invited to compete on this acclaimed basketball simulation video game for a chance to win a $5,000 donation toward their favorite charity. Last year's NBA 2K1 All-Star Celebrity Challenge Champion and award winning rapper-producer, Jermaine Dupri, will be this year's celebrity referee - calling the play-by-play action on center court.

   "The NBA All-Star Weekend is the perfect backdrop for the 2nd Annual Sega Sports NBA 2K2 All-Star Celebrity Challenge," said Tom Nichols, group director of sports marketing, Sega of America. "It gives fans the opportunity to witness the realism of 'Sega Sports NBA 2K2' and see that our

   developers really are at the pinnacle of creating the most life-like sports simulations in the industry."

   Twelve kiosks on center court will be locked and loaded with "Sega Sports NBA 2K2" for the PlayStation 2, where celebrities will challenge each other in pulse-pumping one-on-one action. Superstars competing will include musicians Boyz II Men, Kurupt, Xzibit, Mobb Deep, Killarmy and Fat Joe; pro athletes Jacksonville Jaguars' Keenan McArdle, Seattle Seahawks' Ike Charlton, Houston Rockets' Cuttino Mobley and Eddie Griffin, Washington Wizards' Kwame Brown, and former World Welterweight Champion Meldrick Taylor; and actors Anthony Anderson (Exit Wounds, Big Momma's House) and HBO Def Comedy Jam's Tommy Too Smooth. Musicians from the Wu-Tang Clan, and Houston Astros' Brian Hunter.

1/31/2002 Matt Stensrud

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