Sega signs merchandise agreement
According to Peter Henseler, President of Racing Champions, Sega has signed a merchandise agreement to release a line of products based on popular gaming series including Sonic The Hedgehog, Virtua Fighter 4, Super Monkey Ball, and Crazy Taxi. The products will be packaged with special codes, strategies and game cheats, as Sega hopes to continue promoting their videogame status.
"Over the years, Sega has constantly pushed the game industry to new heights. We are thrilled about the opportunity to create collectible figures and vehicles based on some of Sega's most popular new and existing game titles. With Racing Champions reputation for quality and Sega's reputation for cutting edge, we believe this licensing agreement will help expand our new Joyride Studios' product category into the multi-billion dollar video game market."
Sega plans to release its merchandise in America by July 2002.
2/6/2002 Matt Stensrud