PS2 does the Dew!
Sony Computer Entertainment America announced today that it is an associate sponsor of the first-ever Mountain Dew Ice Village in Salt Lake City, February 8-24. The Mountain Dew Ice Village is an action sports and music festival featuring more than 150 of the world's best athletes from skateboarding, snowboarding, BMX, Moto-X as well as a stellar line-up of musical performances from acts such as Cheap Trick, Cake, George Clinton, and P Funk AllStars.
Those attending can also experience the latest PS2 titles on the PlayStation 2 Touring Attraction, a 68-foot custom-designed vehicle. Inside the climate-controlled environment, more than 60 participants at a time will be able to play: Kinetica, Gran Turismo 3 A-spec, Cool Boarders 2001, 989 Sports' NFL GameDay 2002, Jak and Daxter: The Precursor Legacy, Frequency, Twisted Metal: Black, PaRappa The Rapper 2 and 989 Sports' Formula One 2001.
"We are excited to be partners with the Mountain Dew Ice Village," said Sharon Shapiro, director, promotions, Sony Computer Entertainment America. "The Ice Village offers a perfect fit for our brand as it allows consumers an opportunity to not only experience the ultimate adrenaline venue, but also a chance to enjoy the ultimate in interactive entertainment.
2/12/2002 Matt Stensrud