PS2 News: Sega and Nike settle - PS2 News

Members Login: Register | Why sign up? | Forgot Password?

Sega and Nike settle

  Dating back to February, Nike had filed a lawsuit against Sega due to the fact that their TV ad campaign for NBA 2K2 closely resembled Nike's "Frozen Moment" campaign. Last week, the two companies finally settled the argument, with Sega agreeing to pay for Nike's legal fees and donating $50,000 in Nike's name to the Boys and Girls Clubs of both Portland and Memphis. Also added onto the settlement, Sega must issue an official apology to Nike for their NBA 2K2 ad campaign.

   "We filed the lawsuit to serve notice that we will defend our copyrights and are pleased with how the matter has been settled." said Jim Carter, Nike general counsel, USA. Mariano Diaz, director of the Nike Foundation and Nike's liaison with the Boys & Girls Clubs added, "We are pleased that the settlement will help Boys & Girls Clubs programs, which support positive youth development."

4/15/2002 Matt Stensrud

Put this on your webpage or blog:
Email this to a friend
Follow PSX Extreme on Twitter

Share on Twitter Share on Facebook Share on Google Share on MySpace Share on Delicious Share on Digg Share on Google Buzz Share via E-Mail Share via Tumblr Share via Posterous

Comments (0 posts)

There are no comments to display.

Leave a Comment

Please login or register to leave a comment.

Our Poll

What's your current view of the "PS4 Neo?"
Love the idea, I want it!
I'm okay with it, I think.
Well, I really need to learn more.
I'm a little disappointed.
I absolutely HATE it.

Previous Poll Results