Sega and Nike settle
Dating back to February, Nike had filed a lawsuit against Sega due to the fact that their TV ad campaign for NBA 2K2 closely resembled Nike's "Frozen Moment" campaign. Last week, the two companies finally settled the argument, with Sega agreeing to pay for Nike's legal fees and donating $50,000 in Nike's name to the Boys and Girls Clubs of both Portland and Memphis. Also added onto the settlement, Sega must issue an official apology to Nike for their NBA 2K2 ad campaign.
"We filed the lawsuit to serve notice that we will defend our copyrights and are pleased with how the matter has been settled." said Jim Carter, Nike general counsel, USA. Mariano Diaz, director of the Nike Foundation and Nike's liaison with the Boys & Girls Clubs added, "We are pleased that the settlement will help Boys & Girls Clubs programs, which support positive youth development."
4/15/2002 Matt Stensrud