WWF has been changed to WWE
It was announced today that the former World Wrestling Federation has been forced to change their name to World Wrestling Entertainment. The reason this alteration took place was due to a recent worldwide court battle with the World Wildlife Fund. Both wanted rights to the WWF acronym, however, th UK based foundation took precedent, as it claimed the logo before the wrestling organization. The UK court deemed that there may be substantial confusion in the worldwide marketplace because the two companies use the same letters.
"We will utilize this opportunity to position ourselves emphasizing the entertainment aspect of our company, and, at the same time, allay the concerns of the Fund," said Linda McMahon, CEO of World Wrestling Entertainment.
"As World Wrestling Federation Entertainment, we have entertained millions of fans around the United States and around the globe," said McMahon. "Our new name puts the emphasis on the "E" for entertainment, what our company does best. WWE provides us with a global identity that is distinct and unencumbered, which is critical to our U.S. and international growth plans."
"World Wrestling Entertainment and WWE will now be the identity that we use from the television base we have established in 130 countries," she continued. "As WWE, we will launch our further expanded U.S. and international touring, our international expansion of branded merchandise and licensed products, and our further integration into the film, publishing and music businesses."
Due to this change in name, videogames such as WWF Smackdown will be forced to alter their title. Wrestlemania X8 for the GameCube will be the first game to bear the WWE logo.
5/6/2002 Matt Stensrud