TDK and Chevrolet come together
TDK Mediactive announced today that a five-year worldwide licensing agreement has been signed with Chevrolet General Motors Corporation. TDK Mediactive will now have publishing and distribution rights for games based on the Chevrolet license. Especially vital in this agreement involves the Corvette's 50th Anniversary.
"The acquisition of this significant automotive license will considerably bolster the 2003 TDK Mediactive line-up," said Vincent Bitetti, chief executive officer of TDK Mediactive. "The Corvette is a widely known and respected brand of sports automobile and we intend to develop a strong franchise of games that will provide automobile enthusiasts and gamers alike the chance to experience its incredible power, heart-stopping speed and extensive history."
5/15/2002 Matt Stensrud