E3 2002: THQ and Nickelodeon announce new game
THQ and Nickelodeon announced that they will be showing the action-adventure game Tak and The Power of JuJu at E3 this week. A game trailer will be highlighted in THQ's booth at E3 and further details will be included. The game is a humorous 3-D action-adventure that takes place in an ancient, tribal world where juju magic actually works. The main character, Tak, becomes an unlikely hero who must save his village from the ill-tempered sorcerer, Tlaloc.
Tak and The Power of JuJu is the first game developed under the previously announced THQ-Nickelodeon relationship based on Nickelodeon's television, movie, online, magazine, and consumer product divisions. Developed by Avalanche Software, the game is scheduled for release on the Playstation 2 in 2003.
"E3 is the seminal event for the interactive entertainment industry, providing the perfect platform to launch our first completely original game with Nickelodeon," stated Jeff Lapin, Vice Chairman and COO, THQ. "We look forward to introducing Tak and his magical, vibrant world to the gaming, retail, media and investment communities over the next three days."
"Our relationship with THQ enables us to create truly multimedia properties that appeal to kids of all ages," said Albie Hecht, Nickelodeon's President of Film and TV Entertainment. "What we have seen so far of Tak and The Power of JuJu is a top-quality interactive experience featuring a compelling story, adventure and humor."
"We are proud of Tak and The Power of JuJu, a delightful, colorful game with gorgeous, dynamic environments and funny, appealing characters," said John Blackburn, Chief Executive Officer, Avalanche Software. "We are so pleased that publishing powerhouse THQ and the creative visionaries at Nickelodeon are bringing our vision to market. With that caliber of expertise behind it, we are confident the property can become a successful entertainment franchise."
5/21/2002 Matt Stensrud