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Sony to sponsor Ozzfest

  Sony Computer Entertainment announced today that it will be the title sponsor for Ozzfest 2002. The company will offer consumers the opportunity to play the latest PlayStation 2 software titles on the PlayStation 2 Touring Attraction. The PS2TA is a 68-foot custom-designed vehicle, will be on location allowing concert-goers to play newly released games while listening to popular hard-rock live performances.

   The Ozzfest 2002 tour kicks-off on July 6 in Bristow, Virginia and travels to 28 U.S. markets featuring a line-up of heavy metal's top artists, including Ozzy Osbourne, System of A Down, Rob Zombie, POD, Drowning Pool, Adema, Zakk Wylde's Black Label Society, The Apex Theory, Mushroomhead, Soil and more.

   "We are thrilled to be the title sponsor for the Ozzfest tour this summer," said Sharon Shapiro, director, promotions, Sony Computer Entertainment America Inc. "We know that the Ozzfest audience includes many videogame fans and showcasing the latest titles available for PlayStation 2 throughout the tour allows us to expose the games to both fans of the platform and to new consumers."

   "It's great that PlayStation has returned for another year as an Ozzfest sponsor -- increasing its visibility from last year's main stage sponsor to this year's presenting sponsor," said Joseph Bongiovi, Vice President, Tour Sponsorship, Clear Channel Entertainment. "As the presenting sponsor, PlayStation 2 will be able to leverage its increased visibility to directly connect with its customers through aggressive on site and retail promotional activities that Clear Channel Entertainment will be executing with PlayStation 2. Consumers will be given the opportunity to win amazing prizes including VIP access to Ozzfest. PlayStation 2 is also positioned to contribute to the excitement and energy of the festival-like atmosphere of the Ozzfest tour by having its PlayStation 2 Touring Attraction at various venues."

   In addition, PlayStation 2 will also offer a free trip for two to the final show of the tour in Dallas, Texas on September 8. This free-trip giveaway will include a two night hotel stay, a PlayStation 2 autographed by Ozzy Osbourne, PlayStation 2 games, reserved tickets to Ozzfest, the opportunity to meet a participating Ozzfest band and member of the Osbourne family. To enter for the free trip giveaway, fans must visit beginning June 2002.

5/31/2002 Matt Stensrud

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