PS2 News: Activision to promote Street Hoops - PS2 News

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Activision to promote Street Hoops

  Activision announced today that the company has teamed up with AND 1 and FOOTACTION USA to promote its upcoming basketball game, Street Hoops. through a number of co-marketing activities. The partnership includes event sponsorships, retail initiatives and promotions.

   "The AND 1 and FOOTACTION names are synonymous with street basketball," said Will Kassoy, vice president, global brand management, Activision. "Our alliance on Street Hoops furthers our goal of delivering the most authentic street basketball experience ever in a video game."

   Sponsorship of the game includes banner placements and Street Hoops demo stations, tour bus signage, and promotional give-aways. Street Hoops is slated with an August release date for the PS2, so stay tuned for details.

7/2/2002 Matt Stensrud

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