Tony Hawk will remain sponsor through 2015
Activision announced today that Tony Hawk will remain the official sponsor for the heralded Tony Hawk Pro Skater series through the year 2015. The franchise has already gained nearly half a billion dollars of revenue up to March 31, 2002.
"I am very excited to continue my partnership with Activision O2, the definitive brand in action sports video games," said Tony Hawk. "Skateboarding is one of the fastest growing sports today and the video games allow millions of kids to perform tricks and combos that they might not be able to pull off in real life. I've been skateboarding since I was nine and playing video games for almost as long, it's been awesome watching the phenomenal rise in popularity of my two favorite activities."
"Tony Hawk is not only the undisputed king of skateboarding, he is also one of the most talented athletes in the world today," states Robert Kotick, Chairman and CEO, Activision, Inc. "He exemplifies the quality and excellence of our Activision O2 brand, and together we will continue to take action sports video games to entirely new levels."
7/23/2002 Matt Stensrud