PS2 News: Bob Burnquist and Activision sign agreement - PS2 News

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Bob Burnquist and Activision sign agreement

  Activision announced today that it has signed a licensing and sponsorship agreement with skateboarder Bob Burnquist. Burnquist will continue to appear in the Tony Hawk franchise, but will now deck his helmet and skateboard with the Activision O2 logos. The 2002 Summer Gravity Games will be the first time you'll see the change.

   Since his induction into the sport in 1987 and turning pro in 1989, Bob Burnquist has been considered by many as the most innovative skater today. He was ranked the #1 vert ramp skater in the world at the end of the 2000 season, has earned multiple X Games and Gravity Games gold medals, and has won top industry awards such as the 2002 Transworld Rider's Poll which included the WCS Award for the Highest Points in Vert as well as the Rider's Choice for Best Vert Skater.

   "I am very excited to continue my relationship with Activision," said Bob Burnquist. "The success of the Tony Hawk's Pro Skater series has helped to expand the popularity of skateboarding around the world. I'm a big fan of video games and it feels great to be a role model for kids today."

   "Bob is one of the most popular and respected athletes in action sports today," stated Will Kassoy, vice president, global brand management. "Throughout his career he has been an inspiration for thousands of up and coming skaters around the world. We are very pleased to extend our relationship in video games with Bob, and are excited to have Bob as an Activision O2 sponsored athlete."

8/7/2002 Matt Stensrud

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