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EA receives 2002 award

  The 2002 SPARC First Place Award salutes Electronic Arts for its service, innovation, and overall programs that best serve the mass market retailing industry.

   Electronic Arts announced today that it has won the distinguished 2002 Supplier Performance Awards by Retail Category (SPARC) First Place Award. The award is given out to companies in the $550+ billion market industry who have had great success compared to the business of others. The industry's top 100 retailers voted on self-sell packaging, new product innovation, on-time delivery, advertising support and quality control.

   "We are honored to receive the SPARC award cast by top merchandising executives who recognize EA's dedication and commitment to the retail channel in terms of quality, creativity and support," said Tom Cipolla, vice president of sales, North America for Electronic Arts.

8/9/2002 Matt Stensrud

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