Acclaim announces marketing scheme
If Acclaim wasn't already known for some of their outrageous campaigning schemes, it seems they will be now. Following what was already thought to be the most extreme advertising idea (placing holograms on gravestones to promote Shadowman: 2econd coming), Acclaim will be giving away thousands of dollars in cash and prizes to players who legally change their name to Turok, the name of Acclaim's upcoming dinosaur title. Apparently, 10,000 people are expected to enter the contest by September 2, with 3,500 already signed up. Players must legally change their name for one year to receive 500 pounds ($770), a Microsoft Xbox, and the complete Turok game catalog. Turok: Evolution will be coming to both the PS2 and Xbox, so Acclaim is working both markets.
"Identity marketing" was created by Simeon Cantrell of Britain's Institute of Science in Marketing, who has since patented the idea. "We've been truly amazed at the reaction we've had to the Turok project in such a short space of time," said Shaun White of Acclaim UK.
For those of you who can think of a dumber, more idiotic marketing campaign, I'd like to hear it. Simply click on my name at the bottom of this page and email your idea; this is the stupidest thing I have ever come across while at PSX Extreme.
Arnold says: Agreed. First stickers on graves, now name changing. Just imagine the name teasing at school, too.
8/14/2002 Matt Stensrud