NBA 2K3 receives $10 million campaign
Sega of America announced today that NBA 2K3 for the PlayStation 2 has received a $10 million promotional campaign. The deal includes marketing, extensive advertising, and national sponsorships. Their most recent advertisement is directed Hype Williams and features dunks from Vince Carter, three point shots from Gary Payton, and tenacious defense from Ben Wallace. The commercial launched today on CBS, ESPN, MTV and others.
"Receiving rave reviews from gaming critics, SEGA Sports NBA 2K3 is the leading basketball simulation on the market," said Tom Nichols, vice president of sports marketing, SEGA of America, Inc. "Befitting a game of this magnitude, SEGA is putting major marketing muscle behind the title including TV advertising that like the game, blurs the lines between 'SEGA Sports NBA 2K3' and an NBA telecast."
10/10/2002 Matt Stensrud