Sony prepares national campaign
Sony Computer Entertainment America announced today a new campaign for the Playstation 2. Launching this fall, the promotional advertisements will focus on the leading console in the industry and feature the Network Adapter also. This campaign will be the first time since the PS2's debut that Sony will exclusively promote its console; it will feature cinema trailers, television, radio and Internet advertisements.
"With the unwavering success of the PlayStation 2 and the recent foray into online gaming, we have solidified our role as both a brand and entertainment visionary," said Andrew House, executive vice president, Sony Computer Entertainment America. "As the undisputed category leader, it is our responsibility to bring the videogame experience to a much wider audience than ever before. Through the "Live in Your World. Play in Ours." campaign, we hope to introduce videogames and in particular, articulate the fun and excitement of the PlayStation 2 entertainment experience, to a mass audience for the first time."
10/10/2002 Matt Stensrud