SCEA financially supports ATV Offroad Fury 2
Sony Computer Entertainment Announced today that it will be supporting the upcoming release of ATV Offroad Fury 2 with a multi-million dollar marketing campaign. The game is exclusive for the Playstation 2 and will be available November 12. The campaign includes television, print, and online advertisement, along with promotional efforts across retailers and corporate partners.
"ATV Offroad Fury 2, the sequel to one of the best selling games on PlayStation 2, delivers an intense offroad racing experience that is sure to reach a broad audience this holiday season." said Ami Blaire, director, product marketing, Sony Computer Entertainment America. "Through our various marketing programs across broadcast and print, music festivals and retailers, we are dedicating our efforts in order to separate this title from its competitors and to generate awareness and increase excitement for the title nationwide."
11/11/2002 Matt Stensrud