PS2 News: Playboy coming to PS2 - PS2 News

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Playboy coming to PS2

Playboy Enterprises announced today that it plans to make a set of sim-style Playboy videogames for the PlayStation 2 in conjunction with ARUSH Entertainment and co-publisher Groove Games. The first game is scheduled for a 2004 release date and allows players to step into the robe and slippers of Hugh Hefner. 

"Basically the first game is in concept stage," said Donald Case, marketing manager. "We're in talks with several developers right now who are all very interested. We're actively pursuing a few groups of developers in early January. We could start showing the game around E3."

"We're absolutely not trying to push the envelope," added Case. "We don't want to make the game borderline AO [Adult Only], it's going to be an M-rated game. It will, however, have nudity, topless female nudity. And it will be rated by the ESRB. But we don't want to take it to the same level as BMX XXX. We're going to present it in a different way. It'll be classy and sexy, but not in your face. We are still discussing it now, and we haven't decided whether we'll use polygonal breasts or use actual live footage."

"The folks from Playboy have been great to work with," said Case, who added that it's very likely they'll be able to use the Playboy Mansion in this game. "The game will highlight the Playboy lifestyle, parties and the fun part of being a Playboy mogul. Hugh Hefner may be in the game, though it?s still quite early. Certainly, we have access to re-creating his persona in the game."

"We're delighted to work with ARUSH and Groove to develop this game and provide the Playboy audience with a new and exciting way to interact with our brand," said Alex Vaickus, president of global licensing, PEI. "This deal marks Playboy's entry into the videogame category and is a significant breakthrough for us as we expand the licensing of our brand in the entertainment arena."

"This unique new game based on the incredibly popular Playboy brand will enable game players to become their own Hugh Hefner," commented Jim Perkins, president and CEO, ARUSH Entertainment. "This will be a fun, exciting experience that will challenge players to build their own virtual Playboy empire and live the fantastic Playboy lifestyle, appealing to video game enthusiasts and Playboy fans worldwide."

12/11/2002 Matt Stensrud

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