Sony extends UEFA Champions League deal
Sony Computer Entertainment Europe announced today that it will extend its sponsorship of the UEFA Champions League up through 2006. The Leauge has been sponsored by PlayStation since 1997, as it is one of the top European soccer competitions.
"PlayStation's involvement with the UEFA Champions League has served us well over the past five seasons and has significantly assisted in promoting the PlayStation brand, boosting awareness and image levels across the whole of Europe and beyond," said David Patton, SCEE's vice president of marketing. "The UEFA Champions League is an extremely powerful communications tool and has been a cornerstone of PlayStation's communication strategy since 1997, during which time the stature of the competition has increased along with the PlayStation user base".