Getaway marketing campaign
Entertainment America announced today a multi-million dollar marketing campaign
for The Getaway. The areas of promotion include national broadcast, print media,
promotional partners, and retail. As most people know, The Getaway is “a
free-roaming, mission-based, 3D action game set in
"The Getaway is pushing the envelope as one of the most ambitious titles ever developed on PlayStation 2," said Ami Blaire, director, product marketing, Sony Computer Entertainment America. "As one of the most anticipated titles to come out in 2003, The Getaway is receiving widespread marketing support to generate consumer awareness for this groundbreaking release."