EA and WB come together
The first collaboration between Electronic Arts and Warner Brothers was recently announced, as they will work together on the upcoming movie-based game Looney Tunes: Back in Action. The game will be released on the PlayStation 2 November 2003, which is the same date as the theatrical release.
"Looney Tunes: Back
In Action is breaking new ground in an ever-expanding market for Warner Bros.
Interactive Entertainment with a co-publishing partnership with Electronic Arts
to produce this original game," said Mark Matheny, executive vice president,
international, for Warner Bros. Consumer Products. "We have had much success
with the straight licensing model for our interactive business, and now we have
taken our involvement in game production a layer deeper by being closer to the
creative process that brings our brands to this important entertainment
"We are combining the strength of Warner Bros. Interactive Entertainment and our knowledge of the Looney Tunes property with the distribution expertise of Electronic Arts and the talented development of Warthog to create a captivating movie-based game," Philippe Erwin, vice president, interactive, for Warner Bros. Consumer Products. "We are working closely with the filmmakers to develop the game, which will heighten the interactive experience for players."
"This partnership brings together two highly compatible entertainment organizations," said Tom Frisina, vice president of EA Distribution. "The Looney Tunes characters are recognized and loved all over the world. Together with EA's global publishing reach, they'll become as well-known in video games as they are in film and television."
"Working directly with Warner Bros. Interactive Entertainment and Electronic Arts on the Looney Tunes: Back In Action videogame, we are delighted to form a close relationship with the creative minds behind the film to produce an authentic gaming experience," said Ashley Hall, managing director of Warthog. "Warthog has a proven track record of working well with both Warner Bros. and Electronic Arts and are looking forward to making an engaging, successful game."