PS2 News: American Idol License Signed for Videogames - PS2 News

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American Idol License Signed for Videogames

   Codemasters announced today that it has established the worldwide videogame rights to the TV show American Idol. The company plans to create a music-based rhythm action game with the support of Fremantle Media and 19 Entertainment. Players will be able to create and style their own singer, as they lead them through the show's auditions. Characters perform one of the over 40 top-10 music tracks that is determined by rhythmic button pressing. Simon Cowell, Randy Jackson and Paula Abdul will be the hosts in the game, as players must face their wrath after each performance

   "The American Idol video game is an incredibly exciting project for us and we’re delighted to have Codemasters as our worldwide publishing partner," said Dom Wheeler, UK licensing manager at Fremantle Brand Licensing. "Codemasters has an excellent history for bringing extremely popular big-brand video games to market in the US and throughout the world. We strongly feel that, working with Codemasters and Hothouse Creations, we have a game that truly reflects the show and gives everyone the chance to have the American Idol experience."

   "To have a video game based on the dominating American Idol series is a major success," added Mike Hayes, Codemasters group marketing director. "The power branding of American Idol, combined with an excellent music-rhythm-based game has immense appeal to the far-reaching gaming audience on the PlayStation 2 and PC."

   American Idol is scheduled for release this fall.


4/3/2003 Matt Stensrud

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