Electonic Arts May Begin Charging for Online Play
President and COO of Electronic Arts, John Riccitello, announced recently that future games under the EA Sports label may have online subscription possibilities. The report was made by CNN, while Riccitello stated that games including Madden NFL and NBA Live are amongst the series of games EA is considering. Apparently, the potential for financial success is there; however, with the current situation, the Xbox, PlayStation 2, and GameCube exhibit very small potential for such an idea.
"I think in this generation there's only very modest revenue potential for online play," Riccitello said during a conference call to discuss the company's earnings. "What has yet to be proven, but I think it represents a significant revenue opportunity if we can play it out properly, is added revenue generation capability in the back end. So instead of just selling Madden at $49, we may be able to generate subscription [revenue] on the back of that. At this point, that's frankly more speculative than it is substantive, but that's what we're going to be working on over the balance of the cycle."