PS2 News: Activision Value Extends Contract with Cabela's - PS2 News

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Activision Value Extends Contract with Cabela's

   Activision Value Publishing announced today that it has extended its partnership with Cabela's until the year 2014, as the companies have been working exclusively since 1997. Titles that have come out of the agreement include Cabela's Big Game Hunter on the PlayStation 2 and Cabela's Off-Road Adventure 2 on the PC.

   "We are very excited to continue our partnership with Activision Value," said Bryan Stave from Cabela's. "The Cabela's titles offer unprecedented realism with authentic firearms, equipment, and comprehensive safety guides to deliver a quality level that both hunters and gaming fans can really enjoy."

   "The strength of the Cabela's brand is apparent in both our continued dominance at retail, as well as our growing installed base," stated Dave Oxford, general manager, Activision Value Publishing. "This agreement underscores our commitment to continue developing exceptional games based on this renowned outdoor retailer."

6/12/2003 Matt Stensrud

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