PS2 News: Sega 2K Series Changes Name to ESPN Videogames - PS2 News

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Sega 2K Series Changes Name to ESPN Videogames

   SEGA, Visual Concepts Entertainment, and ESPN announced today that the SEGA Sports 2K sports series will now be referred to as ESPN Videogames. Along with the full ESPN presentation, the quality gameplay known to SEGA will stay intact. The title changes under the new ESPN Videogames brand will be as follows: ESPN NFL Football, ESPN NBA Basketball, ESPN NHL Hockey, ESPN College Hoops, and ESPN World Series Baseball.

   "With ESPN Videogames, sports gamers will experience the same level of fun, realism and competition that they know and demand from the '2K' games, but with an all new presentation and attitude only ESPN can help us deliver," said Greg Thomas, president of Visual Concepts Entertainment. "We are making great game changes this year and players can look forward to seeing the new ESPN integration and innovative features not only this Fall, but year after year."

   "We've only scratched the surface with this relationship. The possibilities are endless for how we can continue to enhance the sports gaming experience with ESPN Videogames," said Rick Alessandri, senior vice president and general manager, ESPN Enterprises. "The new branding and further integration is just the first step, with so many more improvements and ground-breaking features to come."

   Extra features and talents will be included in the ESPN Videogames franchise, including improved commentary amongst all games.  ESPN analyst Chris Berman will provide commentary for ESPN NFL Football during pre-game, half-time and post-game, while Gary Thorne and Bill Clement will handle in-game commentary for ESPN NHL Hockey. Along with improved features, SEGA plans to market and advertise its ESPN Videogames series with strength and persistance. Commercials will run during ESPN broadcasts and other related events, as SEGA is truly attempting to capture the ESPN enthusiast with its line of sports titles.

   "ESPN Videogames opens up a world of opportunity and new game play experiences for consumers," said Raab. "This brand is about fun, competition and a realistic sports gaming experience. We look forward to further driving home that message with consumers through our marketing and our unparalleled titles."

   PSX Extreme will keep you updated with any further information.

6/18/2003 Matt Stensrud

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