PS2 News: Watch Out for the Pigeons - PS2 News

Members Login: Register | Why sign up? | Forgot Password?

Watch Out for the Pigeons

   Usually when you see a flock of pigeons, you hope that they're not flying above you. Apparently when Acclaim sees this same flock of pigeons, it sees potential advertising. Acclaim Entertainment announced today that it plans to use homing pigeons in an upcoming advertising stunt to promote Virtua Tennis 2. The pigeons will sport logos of the game on each wing with a harmless water-based paint (obviously the company used up all the harmful paint huffing it in its private garage). Around 20 pigeons have been trained to fly in and out of this year's Wimbledon tournament, running from June 23 through July 6.

   "The Virtua Tennis 2 pigeon marketing campaign is highly targeted, as it brings awareness of the game directly to tennis enthusiasts," said Larry Sparks, VP of marketing international at Acclaim. "The Wimbledon tournament is famous for the occasional descent by pigeons onto center court, but our advertising pigeons are trained to go straight for the fans and flap their logos in front of them."

   Virtua Tennis 2 was released last November in the UK, as the North American version is known as Sega Sports Tennis.

6/19/2003 Matt Stensrud

Put this on your webpage or blog:
Email this to a friend
Follow PSX Extreme on Twitter

Share on Twitter Share on Facebook Share on Google Share on MySpace Share on Delicious Share on Digg Share on Google Buzz Share via E-Mail Share via Tumblr Share via Posterous




New Comment System


Legacy Comment System (0 posts)


There are no comments to display.

Leave a Comment

Please login or register to leave a comment.

Latest Updates

Shadow of the Colossus Review
9d, 4h, 31m ago (2 comments)

Strikers Edge Review
13d, 5h, 11m ago (19 comments)

Okami HD Review
14d, 3h, 3m ago (6 comments)

Ultimate Chicken Horse Review
17d, 21h, 57m ago (16 comments)

Black Mirror Review
33d, 9h, 59m ago (23 comments)

Our Poll

How often do you visit the site?
Once a day
Several times a day
Every few days
Once a week
This is my first visit
I've never been here, even now I am not here

Previous Poll Results