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IDSA Changes Name

   The Interactive Digital Software Association (IDSA) announced today that it has oficially changed its name to the Entertainment Software Association (ESA). The IDSA has formerly represented game publishers in the US and will continue to do so with a more easily understandable name. The association provides such services as a global anti-piracy program, business and consumer research, and First Amendment and intellectual property protection efforts. Also, the ESA owns and supports the efforts of E3. Further information can be located at www.theesa.com.

   "More than half of all Americans derive hundreds of hours of entertainment from the software they play on their PCs, their video game consoles, their cell phones, and on the Internet," said ESA president Douglas Lowenstein. "The members of the ESA are the companies creating and publishing this entertainment software and our new name is a more clear and direct statement defining this exciting industry we represent."

7/21/2003 Matt Stensrud

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