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Japanese Market Report

   It's technical, it's boring, but you're still interested, aren't you? The Computer Entertainment Supplier's Association (CESA) released a Japanese market report concerning videogame statistics for 2002. The report shows a slight downfall, as software sales were reported at 249.2 billion yen ($2 billion) compared to 2001's sales at 264.2 billion yen ($2.2 billion). A larger decline was shown in the sale of home consoles at 139.7 billion yen ($900 million) in 2002, as 2001 reported sales of 221.1 billion yen ($1.8 billion). Also, there are approximately 23.6 million active video game consumers in Japan, which accounts for 25.6 percent of the entire Japanese population. This number compares to 25.46 million and 27.3 percent of the population in 2001, a 2 percent decrease.

   Overseas hasn't been much better for Japanese videogame companies either. Game software overseas has declined from 253.2 billion yen ($2.1 billion) in 2001 to 225.5 billion yen ($1.8 billion) in 2002. Console sales were at 718.9 billion yen ($6 billion) in 2001, while 2002 displayed sales of 648 billion yen ($5 billion). However, the actual number of software units sold overseas has has increased by 8.2 percent compared to 2001 (from 112.85 million units to 122.16 million), and consoles sold has gone up by 1.2 percent (from 42.2 million units to 42.71 million). Price cuts and the decline of previous-generation consoles are the main reason for this increase.

7/28/2003 Matt Stensrud

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