Sony Improves its PS2 Bundle
Sony Computer Entertainment America announced today that the $199 PS2 and Network Adapter bundle announced at E3 will be called the PlayStation 2 Combo Pack and include ATV Offroad Fury 2. A multimillion-dollar marketing campaign is set for launch by Sony to promote this new announcement. The Playstation 2 by itself will continue to sell for $179.
"As we moved past the 20-million-unit sales milestone this summer, it is clear, through our ability to attract a broad audience, that the PlayStation 2 has become an even stronger focal point of the living room entertainment experience," said Jack Tretton, executive vice president at SCEA. "Preparing for the holidays, we know that in order to grow this massive base, we must continue to engage new users through great gaming content, consumer-friendly pricing, and new technology. The new PlayStation 2 pricing plan will ensure sustained demand for PlayStation products overall and help drive a strong year for the category, particularly during the key selling season."
To date, more than 750,000 Network Adapters have been sold in North America. Next week is the one-year anniversary of the PS2 Network Adapter and the Sony is hinting at making improvement and enhancements to the Playstation 2 online community.
8/19/2003 Matt Stensrud