Sony celebrates one year of online Playstation2 gaming
Last August, Sony brought online gaming to the Playstation2 with the launch of their Network Adapter. This week, Sony celebrates the success of the first year as over 750,000 gamers world wide have taken their PS2 online.
Sony also said they plan on furthering the online experience by accelerating the growth of the online community by offering bundle packages that provides the Playstation2, the Network Adapter and a copy of ATV Offroad Fury online, all for $199.
Sony attributes the success of their online plans partly to the fact that they allowed developers partnering with them a great deal of flexibility and control over the online content they offered, which resulted in mutual success for both the console maker and the developer.
"To make online console gaming a success and get consumers comfortable with being online in front of their TV, we needed to create an experience that would meet the standards consumers expect when they sit down in their living room -- it has to be fun, compelling content that is easy to enjoy and value priced," said Kaz Hirai, president and chief operating officer, Sony Computer Entertainment America Inc. "We attribute this philosophy to the success we've achieved not only with online gaming, but with the PlayStation 2 platform overall. From the very beginning, we developed a platform with the right mix of technology and consumer appeal for its time, but one that would also evolve with our consumers, a system that we could seamlessly enhance and expand when the time was right. As a result, we've penetrated the mass market more quickly than anyone expected with more than 20 million gamers to date."
8/27/2003 Ryan Hartmann