Playstation2 sales on the rise in Europe
A recent Reuters report states that, according to UK research firm Screen Digest, sales of the PS2 through the first half of 2003 have risen approximately 3 percent over last year. Additionally, price cuts for the system, which now retails for 199 Euros, helped increase Q2 sales almost 25 percent over Q2 2002, according to Sony Computer Entertainment Europe President Chris Deering. As of July 31st, the installed Playstation2 user base in Europe, Africa, Australia and the middle-east, all of which are serviced by SCEE, has reached 15.6 million.
Deering states that in addition to the price cuts, plans for increased marketing during the holidays will hopefully allow SCEE to reach their goal of 22 million Playstation2 users by March of next year, the end of Sony's current fiscal year. However, analysts apparently believe that 2003 will be the final year of increased console sales growth across the board as Sony, Nintendo and Microsoft all reveal their future plans for console gaming.
8/28/2003 Ryan Hartmann