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Console sales expected to slow

  The newest report by market analysts concerning console sales is not looking good, at least not to Jay Srivasta, senior analysts for research firm iSuppli. It is Srivasta's opinion that console sales will flatten out completely this year, and that manufacturers can expect a sales decrease by as much as 10 percent by 2005, the year everyone expects the big three console manufacturers to unveil their future platforms.

   Srivasta also expects further price cuts before the end of the year, with both the Sony Playstation and the Microsoft Xbox dropping to an MSRP of $150, with the GameCube dropping to an unspecified price below that. Sony has stated that they plan on shipping a total of 20 million units worldwide before the end of the fiscal year, approximately 10 percent less than the 22.5 million they shipped the year before.

   "I would say it's a reflection of the economy as well as the fact that there's no big excitement in the industry now," Srivasta said in an interview. "The only thing to speak of in the industry now is online gaming, but that doesn't do much for console sales... The whole game console market is really in the doldrums now."

9/5/2003 Ryan Hartmann

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