PS2 News: Shocker: PS2 is Selling Well - PS2 News

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Shocker: PS2 is Selling Well

Sony Computer Entertainment America Inc. today announced that the PlayStation category experienced a substantial jump, signifying that the holiday selling season has begun. Read on for more Sony hype:

"We are extremely confident going into the upcoming holiday season as positive sales results illustrate our ability to successfully execute across all areas of our business," said Jack Tretton, executive vice president, Sony Computer Entertainment America. "Our success to date is indicative of the company's vision to deliver the best choice, value and entertainment experience to the mass-market, and we look forward to continuing this momentum.

"As PlayStation 2 continues to dominate all platforms, market trends also point to some interesting PS one data as a result of competitive activity," added Tretton. "PS one continues to defy the historic platform lifecycle with exceptionally strong sales as it enters its ninth year in the market. The PS one is outselling both Xbox and GameCube at several major retail accounts this Fall. For obvious reasons, we will be watching and analyzing the market very closely moving into the holiday season."

Hardware and Software Uptake Bodes Well For PlayStation Category The massive PlayStation 2 installed base of more than 21 million units saw a 14.6 percent month-to-month sales increase from August to September 2003, according to independent research group The NPD Group's most recent videogame tracking report. The NPD Group also reported a 54 percent month-to-month sales increase from August to September 2003 on PS one, further indicating consumer loyalty to the brand and making the PlayStation family of products the must have gift this holiday season.

11/11/2003 Aaron Thomas

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