Sony Makes Lots of Money
If you ever check out our news, you know that Sony just loves to toot their own horn about the big sales numbers they have done, are currently doing, and expect to do. Well, today's no exception as they've released a statement about the company's current holiday sales. Here are some of the highlights:
Coming off of the busiest shopping days of the year, Sony Computer Entertainment America released today initial sales results, setting the tone for the remainder of the year and confirming consumers' voracious demand for interactive entertainment. Sales of PlayStation products surged during the first couple of holiday shopping weeks with retailers nationwide selling more than one million PlayStation 2 computer entertainment systems in the month of November, growing the already massive PlayStation 2 installed base to more than 22.5 million and further validating the company's successful reach into the mass market.
Sales of the PlayStation 2 Combo Pack were double that of October, making up
30 percent of total hardware
sales for the month of November, proving Sony Computer Entertainment America is meeting consumer demand for a value-priced, all-in-one entertainment system. Holiday sales of software titles are also skyrocketing, with overall sales of first party software in November double that of the same time period one
month prior, a 90 percent increase in sales versus the same period one year ago.
Driven by the recent first party triple 'A' releases, including SOCOM II:
U.S. Navy SEALs, Jak II, Ratchet & Clank: Going Commando, and
EyeToy, Sony's new catalog offerings accounted for more than 800,000
units alone during November. Overall first party PlayStation 2 sales volume for
the month, which includes front-line
software and "Greatest Hits" titles, achieved the two million-unit mark.
"In this, our fourth holiday season with PlayStation 2 and our ninth for PlayStation, our goal is to grow our installed base by reaching new gamers while giving current gamers fresh content and new ways to experience
PlayStation 2," said Jack Tretton, executive vice president, Sony Computer Entertainment America.
12/2/2003 Aaron Thomas