Sony Sponsors the Winter X Games
As a Winter X Games sponsor for the third year in a row, we have seen the popularity of the games continue to skyrocket," said Ami Blaire, director, product marketing, Sony Computer Entertainment America. "This week, anxious fans across the nation will tune into see jaw-dropping competition play out in real-time with the first ever-live telecast of the Winter X Games, a testament to this sports genre's growing mass appeal. Among this captive audience are action sports fans and potential new gamers, providing us with a perfect opportunity to reach our target demographic."
Winter X Games attendees and athletes alike will be able to break from the live action and experience the world of PlayStation 2 first hand. With more than 10 kiosks placed at the PlayStation 2 booth at the Interactive Village, athlete lounge, and VIP areas, Winter X Games fans will be able to try out new and upcoming software titles including Jak II, Ratchet and Clank: Going Commando, Rise to Honor, and Downhill Domination.
If you happen to be attending the show, snowboarder Shaun White will stop by the booth on Sunday, January 25, from 12:30 to 1:30 p.m. to sign autographs and pass out posters to his fans.
1/23/2004 Aaron Thomas