PS2 News: Rise to Honor Marketing Details - PS2 News

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Rise to Honor Marketing Details

Sony Computer Entertainment America (SCEA) has announced details of an extensive marketing campaign designed to back its upcoming PlayStation 2 game, Rise to Honor. The game, featuring action star Jet Li, will be released on February 17 and was developed by SCEA’s Foster Studio, with Li active in the creation process. The game’s tagline, in TV and print ads, is "For Kit Yun, the only way out of the Hong Kong underworld is to go back in.” Yun is Li’s in-game character.

A national television campaign for the game premiered during the Super Bowl, and features scenes from game played in reverse. The spots, which feature Li, will run through April 2004 on a host of network, cable and syndicated programming. Print ads touting the title began in January, and will continue to run through April in a wide range of consumer, men’s lifestyle, gaming and music publications, as well as in select alternative newspapers.

Retail-wise, a selection of “major” retailers provided those who pre-ordered the game with a Rise to Honor demo disc. Point-of purchase displays and in-store advertising have been utilized as well. The game will also be the focus of a launch event on February 17 at the Metreon store in San Francisco, California.

2/13/2004 Aaron Thomas

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