FF XI Marketing News
A national TV ad run began on March 8 and will run through March 28, touting the “power and depth of the Final Fantasy XI community.” Spots will air on the major networks as well as on 23 cable channels. Print and online advertising will run through June, with runs in the typical gaming publications, plus books such as SPIN, Blender, Wired and ToyFare. SCEA added that major national retailers will back the product with “extensive” Point-of-Purchase displays and advertising.
3/18/2004 Aaron Thomas