PS2 News: More Fishing Games Coming - PS2 News

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More Fishing Games Coming

Activision Value Publishing has today announced a multiyear alliance with the Rapala-Normark Group to develop and distribute games based on the fishing lure company's brand. The agreement grants Activision Value the worldwide rights to publish PC, console, and handheld games featuring the Rapala license, the first of which are expected to arrive in stores this fall.

"We are very excited about our alliance with Rapala," said Dave Oxford, general manager, Activision Value Publishing. "This agreement underscores Activision's commitment to continue developing exceptional games based on popular outdoor lifestyle brands like Rapala. Rapala is deeply rooted in the fishing lifestyle and shares our goal of delivering top-quality, authentic products that consumers know and trust."

3/19/2004 Aaron Thomas

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