Sony offers an explanation for the PS2 shortage in Europe.
Sony Europe has been attempting to explain the European shortage of its 128-bit system.
In Europe, the allocation of PlayStation 2 consoles has been reduced by a staggering one million units, bringing the total down to 800,000. Ground-zero for the shortage may very well prove to be Britain, which is receiving only 165,000 units to satisfy the demand of 60 million citizens.
The senior vice president of marketing for SCEE, David Reeves, made this comment to MCV, a British trade magazine: "Everyone's getting the same share pro-rata as planned. We just can't get the units to the stores any quicker than that. Production is ramping up all the time and we should achieve full distribution sometime within the first three months of next year.
Reeves added, "We're still aiming for a 3 million installed base across PAL territories by March 31st 2001."
11/10/2000 Bryan Keers