Sony is thinking TV ads for more returns of the Utility Disk.
In a recent announcement it appears as if Sony will make a TV Ad. to convince people to return their PS2 Utility Disk 1.0. Out of 1.2 million disks, only twenty thousand have been sent back, in order to avoid all legal encounters with the film making industry, it is a good choice to invest some money into TV ads to show that they are really trying to get the issue solved.
Rather than spending the big bucks on the TV ads, I think they should offer something to the public in return for returning the disk, maybe a demo disk or free Memory Card, wouldn't that be better?