The Learning Company establishes GAME Studios.
Gores Technology Group has recently been assigned a new name by The Learning Company. In an eruption of creativity, the company has opted to call its videogame division GAME Studios. The company will function as an internal developer as well as a third-party publisher for the PC and next-generation consoles. Currently in the works from the company are titles like Championship Surfer 2 and Legend of Alon D'ar (formerly Eternal Blade) for the PlayStation 2. The company has long been expected to have plans for the Xbox as well, but these reports are unconfirmed.
"While The Learning Company name carries a lot of weight in the educational and productivity marketplaces, there has been a great deal of confusion as to our identity in the gaming community," explained GAME Studios general manager Jeff Hoff. "People never fail to recognize our strong franchise lines, such as Myst and Chessmaster, but as an overall brand, we've been referred to as The Learning Company, Borderbund, Mindscape, SSI, Red Orb - you name it, we've heard it. So, we felt it was time to come up with a name that left no doubt in anyone's mind. Simply put, GAME Studios is what we do; it's who we are." Ahh, there's nothing quite like a corporation's journey of self-discovery.
The aforementioned title Championship Surfer 2 is scheduled to drop in September, while Legend of Alon D'ar is to see daylight in November.
1/9/2001 Bryan Keers