EA and PGA Tour Ink New Deal

Electronic Arts and the PGA Tour have reach an agreement to extend their licensing deal for another six years. The deal now runs through 2012. "The PGA Tour is excited to continue our relationship with EA," said Ed Moorhouse, PGA Tour Executive VP and Co-COO. "Our video game provides a great entry into golf for kids and allows our brand to reach multiple generations throughout the world. EA has been a fantastic partner and has built the best video game franchise in golf." The Tiger Woods PGA Tour series has been a huge seller for EA, and while Tiger is certainly the most important part of that license, having real PGA players and events are an integral reason for the games' strong replay value.

Related Game(s): Tiger Woods 07

8/2/2006 Aaron Thomas

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