Only 22% Of Gamers Are "Ultra Gamers"
According to Jupiter Research, who recently released a report called "Audience Segmentation: Coaxing Gamers up the Consumption Ladder," 22% of gamers are "ultra gamers." No, wait, it gets better when we tell you what their definition of an "ultra gamer" is...
The category is reserved for those truly hardcore gamers that currently spend more than - get this - five hours per week playing videogames, and ironically enough, they found out that group has also spent $50 or more on games in the past six months. This seems like an awfully low requirement for "ultra gamer," especially considering office executives likely spend more than five hours playing computer Solitaire in any given week.
But anyway, here's the official statement-
"While ultra gamers are a very important audience segment for game manufacturers and retailers, nearly twice as many console gamers spend fewer than five hours and $50 dollars on games," said Michael Gartenberg, Vice President & Research Director at Jupiter Research. "This represents a significant opportunity for video game stakeholders to drive greater consumption among existing gamers."
To be perfectly honest, we have no idea where they get their information from. If Gears of War sells 2 million copies in the span of a few weeks, and all online gaming, for both the Network and Live, is way up, we're forced to wonder who was polled in this study. But then again, what do we know? We're just little ol' game journalists.
12/22/2006 Ben Dutka