Xbox trademark disputes arise.
In an almost farcical dispute, a Florida-based electronics company appears to have provided the first major stumbling block for the hallowed Xbox console. (Why does every micron of controversy in this country have to come out of Florida?) The company, Xbox Technologies (formerly Nicollet Process Engineering), has apparently been communicating with the Microsoft corporation for the past several months, and eventually declared the rights to the Xbox brand. In a staggering lump of posturing, John Van Leeuwen, Xbox Technologies' CEO, stated that if the two companies cannot reach some type of agreement then legal action will be taken against the software giant. While Xbox Technologies cannot force Microsoft to release the upcoming console with a different moniker, the company can declare an injunction. This, if approved by a judge, would effectively impede the platform's release.
While Microsoft would not comment on the details concerning the disagreement, a company spokesperson did state that the conflict should be resolved by the time of the console's launch.
The Xbox is slated for a fall release. While the launch lineup (15-20 titles) is relatively weak compared to the mammoth PS2 offering, more information regarding future software development on the console will be revealed in the coming months, culminating with the E3 show in Los Angeles.
2/5/2001 Bryan Keers