SCEA Confirms PS2 Price Drop To $99
When we learned that today's announcement couldn't possibly be a price drop for the PlayStation 3, we were about 90% certain it would instead be a price cut for the system's predecessor. And so it is.
Today, Sony Computer Entertainment America has announced that as of tomorrow, April 1, the PS2 will drop to the deliciously agreeable price of $99.99. The most popular video game console in history has reached the 136 million worldwide sell-in mark, and its immense library of titles has swelled to around 1,900 in a little over 9 years. Said Jack Tretton, SCEA president and CEO:
"PlayStation 2 set the industry standard for worldwide mass market adoption and is a clear embodiment of Sony's commitment to platforms that deliver 10-year product lifecycles. It's a tribute to outstanding technology, great consumer value and unprecedented development support that we've now been able to do twice what no one else has ever accomplished. Demand for PlayStation 2 remains strong throughout the world, and the new $99 price point will bring in new consumers who will discover how PlayStation platforms are an outstanding choice for their gaming and home entertainment needs. Just as PlayStation 2 is delivering on a 10-year lifecycle and helped expand and solidify the DVD format for home entertainment along the way, we believe PLAYSTATION 3 offers the same promise by helping secure the Blu-ray format and delivering unprecedented value as the total home entertainment solution for the next decade."
SCEA says they will keep supporting the PS2 with even more new titles "that appeal to families and casual gamers looking for social entertainment experiences." If you're looking for some great deals out there, over 250 titles are now under the Greatest Hits umbrella, making them extremely cheap, relatively speaking. The press release further reminds us of the role the PS2 has played in establishing the widespread popularity of many of the leading franchises in the industry today; Metal Gear Solid, Guitar Hero, Final Fantasy, God of War, Ratchet and Clank, Gran Turismo, etc.
The release concludes by saying the PS2 "remains the most played computer entertainment system on the market." According to a December 2008 Nielsen report, the PS2 became the first console in the industry's history to hit the 50 million sell-in unit sales plateau in North America...and now that it's at $99, you will probably see the last surge of hardware sales. This is a legendary machine, indeed, and now it's at a budget price in the world of game consoles. If for whatever bizarre reason you don't have one, now's the time. Remember, your PS3 likely doesn't boast backwards compatibility for PS2 titles...and you know you still wanna play 'em.
3/31/2009 Ben Dutka
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Comments
crapreviews
Tuesday, March 31, 2009 @ 10:41:12 AM
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thing is... if this is what Sony calls a "big" or "Global" announcement.... shame on them.
I mean let's be real. this ps2 price cut will help like what... couple of thousand people maybe? i mean the ps2 is 10 years old.
im sure most people want more announcements related to ps3, not ps2. I myself have no interest, no interest in all at playing ps2 games. heck, every time a new ps system came out i always sold the old one and got the new one. i've done that since Coleco Vision. (sure i spelled that wrong)
Last edited by crapreviews on 3/31/2009 10:43:56 AM
The Stig
Tuesday, March 31, 2009 @ 11:29:44 AM
Jordahn
Tuesday, March 31, 2009 @ 10:41:55 AM
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maxpontiac
Tuesday, March 31, 2009 @ 10:47:50 AM
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Ben Dutka PSXE [Administrator]
Tuesday, March 31, 2009 @ 10:51:39 AM
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This is for the casual gaming crowd as indicated by the part of the press release explaining the drive for more socially-oriented games on the system. There are many people out there who are just getting into video games and aren't hardcore; they don't have the money or the motivation to purchase a next-gen console. But the PS2 at $99 would be a perfect option for the millions who haven't yet tested the gaming waters too heavily.
The Wii has swelled the ranks of the mainstream casual gaming crowd around the world and in general, the vast majority of people with game systems in their homes these days aren't like you guys. You all have to realize...these days, YOU are in the vast minority. The people that actually go to video game sites and take the time to make posts. Get what I mean? ;)
Last edited by Ben Dutka PSXE on 3/31/2009 10:52:42 AM
Alienange
Tuesday, March 31, 2009 @ 10:55:43 AM
crapreviews
Tuesday, March 31, 2009 @ 10:57:32 AM
i just think Sony themselves needs to be a little more transparent. i mean if you are going to have a "global" announcement for the ps2, then make it known that this announcement is for the ps2. when Sony says "global" announcement, MOST people are going to assume it's for the ps3, which is the current system that MOST gamers care about.
Ben Dutka PSXE [Administrator]
Tuesday, March 31, 2009 @ 11:05:16 AM
As far as I can tell, Sony simply said they had some news to announce for today. As is typically the case on the Internet, it quickly got blown out of proportion.
TheHighlander
Tuesday, March 31, 2009 @ 11:07:00 AM
I like this announcement, Sony knows that the bread and butter gamers are the ones owning PS2s and Wii consoles right now. They know that many of those people growing up will be looking to PS3 in a year or two or three. I can only hope that Sony's focus with the PS3 is the social aspects of online gaming rather than the hardcore head to head combat, and that they really push the depth of single player and multi-player on a single console types of content, because that is what these PS2 and Wii owners are looking for. Games must be what they once were, more of a pick up and play, and less of a mammoth gaming session with online buddies.
Leave Microsoft to cater to the beer swilling online multi-player shooter junkies that they essentially created with the original Xbox and Halo, the rest of the gaming market is so much more valuable and varied.
Last edited by TheHighlander on 3/31/2009 11:10:02 AM
Jordahn
Tuesday, March 31, 2009 @ 11:09:43 AM
shindelion
Tuesday, March 31, 2009 @ 10:56:04 AM
Cavan
Tuesday, March 31, 2009 @ 10:52:35 AM
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TheHighlander
Tuesday, March 31, 2009 @ 10:54:34 AM
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OK Sony, you dropped the price of the PS2 to it's final price point. Now, pave the way for those folks on PS2 to move on up to PS3 without losing their investment in games. Add PS2 game compatibility back into the PS3. The time is right. Perhaps not Firmware 2.7, but how's about a massive update with 3.0?
WorldEndsWithMe
Tuesday, March 31, 2009 @ 1:22:14 PM
Cavan
Tuesday, March 31, 2009 @ 10:57:38 AM
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slugga_status
Tuesday, March 31, 2009 @ 11:00:19 AM
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The Stig
Tuesday, March 31, 2009 @ 11:36:16 AM
Gone
Tuesday, March 31, 2009 @ 11:48:57 AM
The Stig
Tuesday, March 31, 2009 @ 5:41:49 PM
Karosso
Tuesday, March 31, 2009 @ 11:01:59 AM
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Let the PS2 rest in peace and get the PS3 on all 12 cylinders already!
I hardly see any advertising for the PS3, or any of its games. Just get your act together Sony...
This could be the year you take the crown back, don't take your eyes off the ball!
offshore
Tuesday, March 31, 2009 @ 11:03:23 AM
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By announcing this announcement things were only going to culminate into the frustration of many gamers who wanted something bigger announced i.e. a PS3 drop, or an exclusive, or new firmware.
If they had just said nothing and just announced the PS2 drop out of the blue it would have been a pleasant surprise.
Granted, it probably won't have silenced the people who wanted a PS3 drop, but it only makes it worse to drum up something which does not justify a pre-announcement.
Ben Dutka PSXE [Administrator]
Tuesday, March 31, 2009 @ 11:05:40 AM
offshore
Tuesday, March 31, 2009 @ 11:18:35 AM
"this really ISN'T for the hardcore gamers"....then why tip a dedicated gaming site in Kotaku about it?
Hardcore gamers do read Kotaku; non-hardcore gamers probably don't, so who were/are Sony trying to reach by tipping Kotaku and Smart House and announcing things on the PlayStation Blog?
It certainly won't be non hardcore gamers.
You only have to look at the negative comments posted on the PS Blog...those gamers were well aware that something was happening...because they read about it on dedicated gaming sites.
PS2 sales may now improve, but this is a PR blunder by Sony.
offshore
Tuesday, March 31, 2009 @ 11:18:35 AM
Jordahn
Tuesday, March 31, 2009 @ 11:24:47 AM
The Stig
Tuesday, March 31, 2009 @ 11:43:02 AM
dso8515
Tuesday, March 31, 2009 @ 12:33:10 PM
Alienange
Tuesday, March 31, 2009 @ 9:22:31 PM
yak4life85
Tuesday, March 31, 2009 @ 11:06:34 AM
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telly
Tuesday, March 31, 2009 @ 11:09:18 AM
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Ben Dutka PSXE [Administrator]
Tuesday, March 31, 2009 @ 11:10:48 AM
The info was leaked by Kotaku initially, and it spiraled from there. Sony clearly had no intention of saying anything until this press release.
WorldEndsWithMe
Tuesday, March 31, 2009 @ 1:26:11 PM
556pineapple
Tuesday, March 31, 2009 @ 4:47:05 PM
Ben Dutka PSXE [Administrator]
Tuesday, March 31, 2009 @ 11:11:54 AM
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WorldEndsWithMe
Tuesday, March 31, 2009 @ 1:27:21 PM
telly
Tuesday, March 31, 2009 @ 11:18:09 AM
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From Kotaku:
"Sony dropped Kotaku a line to let us know that something is going down on Tuesday, March 31st. Could it be the long-rumored price cut is finally upon us?"
http://kotaku.com/5187660/what-is-sony-announcing-on-tuesday
From Smarthouse:
"Big PS3 Announcement Tipped This Week "
http://www.smarthouse.com.au/Gaming/Industry/E8V5R9D3
Ben Dutka PSXE [Administrator]
Tuesday, March 31, 2009 @ 12:23:57 PM
The press release we got today is the first official word on the matter. That's all.
zerostar39
Tuesday, March 31, 2009 @ 11:23:04 AM
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crawdaddy
Tuesday, March 31, 2009 @ 11:46:55 AM
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Ultimadream
Tuesday, March 31, 2009 @ 11:47:53 AM
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XxTotalzxX
Tuesday, March 31, 2009 @ 11:58:38 AM
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I was expecting something really special to be unveiled today; a new IP maybe, something from team ICO, maybe a firmware update, at least something PS3 related. But once again Sony has conned us all and its friggin super mega ultimate announcement is a price cut for a ten year old system you can buy second hand for 30 quid anyway. Shame on you Sony! Get your act together, and start focusing on your new...no wait - CURRENT GENERATION console rather than clinging onto the glory days of the PS2. It's over Sony, get up to date and let the PS2 die a dignified, well remembered death. Rather than drag it out until its final game is a sh**ty movie tie in like 'Shrek the fifth 2: More f***ing ogres' or 'Hannah Montana the official game of officially the most retarded show on earth'. PLEASE!!!
XxTotalzxX
Wednesday, April 01, 2009 @ 10:58:51 AM
Ben Dutka PSXE [Administrator]
Tuesday, March 31, 2009 @ 12:29:16 PM
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Sony executives weren't sitting around in a boardroom somewhere saying, "hey, let's tease the gamers with a huge announcement when we know a PS2 price drop isn't huge." ...none of that is logical.
It isn't Sony's job to try to counter hype generated by sources. It's your job to view the situation without being led by rumor and speculation. Kotaku and other sources said Sony will announce something on Tuesday, and so they did. Sony never once said it'd be anything earth-shattering and being part of the press, we see "so-and-so will announce such-and-such on this-and-this date" every single day.
I will always call out Sony for lame ad campaigns and things like that, but in this case, this is nothing more than a tiny group of hardcore gamers acting all peevish and sullen going, "damn, this isn't what I wanted."
...as if Sony promised anything in the first place.
telly
Tuesday, March 31, 2009 @ 1:24:34 PM
This is all besides the point, really. I thought the PS2 price cut announcement was lame, and there's nothing anyone can do to change my mind. You and some others think it's not fair to dislike the news for some reason. You yourself admit this was an announcement geared towards the casual gamer. As I said in an earlier post, I don't care if Sony wants to go after casual gamers. But if I think any news from any company is lame, I'm going to say so.
WorldEndsWithMe
Tuesday, March 31, 2009 @ 1:30:55 PM
Ben Dutka PSXE [Administrator]
Tuesday, March 31, 2009 @ 2:34:03 PM
Yeah. Neither did they. I also made no mention of saying whether or not people should "like" the news. That has nothing to do with anything; I don't care one way or the other what people think of it.
Last edited by Ben Dutka PSXE on 3/31/2009 2:35:54 PM
Highlightreel
Tuesday, March 31, 2009 @ 1:02:13 PM
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Last edited by Highlightreel on 3/31/2009 1:03:24 PM
WorldEndsWithMe
Tuesday, March 31, 2009 @ 1:37:17 PM
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"Global Announcement" kind of means "This is gonna be big people"
Waiting until a few days AFTER GDC to drop this news so that it doesn't get lost in other announcements reeks once again of "This is big enough that we need people to take notice"
And leaking that info to Kotaku pretty much guarantees that it will be broadcast (And I DO think that is what they wanted since announcements about announcements are popular these days)
That is how I think they sneakily DID cause hype over the announcement, even if most of the rest of it came from widespread panic across the internets.
WorldEndsWithMe
Tuesday, March 31, 2009 @ 1:43:33 PM
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Gregory Freeman
Tuesday, March 31, 2009 @ 1:46:28 PM
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Daedusian
Tuesday, March 31, 2009 @ 7:03:19 PM
crawdaddy
Tuesday, March 31, 2009 @ 2:21:55 PM
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Last edited by crawdaddy on 3/31/2009 2:37:36 PM
TheHighlander
Tuesday, March 31, 2009 @ 2:47:26 PM
Standard PS3 motherboard with Cell, RSX and all memory and components such as BlueTooth, USB and Ethernet. BluRay drive to play PS3 game discs, Hard disc for game installs, system updates, downloadable content and save files. Throw in a controller. That is the bare minimum specification of a PS3. That is incidentally the spec of the PS3 as it stands. No extra USB ports, no card reader, no PS2 chipset. Just the basic PS3 components and an 80GB HDD. A cheaper HDD would make zero difference since 80GB is essentially as cheap as 20GB, probably cheaper since the 20GB drives are in limited production/availability.
So, what exactly do Sony cut out of the PS3 to make it a stripped down box? Folks need to get some perspective. Xbox360 arcade has no wireless, no bluetooth, no hard disc and no HD video playback. Is it any wonder it's cheaper?
LegendaryWolfeh
Tuesday, March 31, 2009 @ 2:52:37 PM
Alienange
Tuesday, March 31, 2009 @ 9:33:35 PM
Qubex
Tuesday, March 31, 2009 @ 9:59:53 PM
TheHighlander
Wednesday, April 01, 2009 @ 11:51:34 PM
slugga_status
Tuesday, March 31, 2009 @ 2:27:33 PM
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I think WorldEndsWithMe said it best though, this should've been something announced at GDC instead of after. What really was the point of announcing this after GDC. I think that's what really made "hardcore" gamers think it would be something massive.
Even though Ben is right...it was still lame. All we can do is hope that Sony finally gives us back b/c...even though I doubt it.
crawdaddy
Tuesday, March 31, 2009 @ 2:47:53 PM
TheHighlander
Tuesday, March 31, 2009 @ 2:54:48 PM
Oddly enough, even though we have two PS3s with BC (60GB full hardware version) in our house, I would definitely consider getting a PS2 slim now. Because at $99 it's a really cheap way of absolutely ensuring that my PS2 game favorites will remain playable into the next decade. I can just unpack it, test it works, and then box the sucker up again. That way I have it just in case the PS3s stop working. Kind of a $99 insurance policy for my PS2 game collection.
moose88
Tuesday, March 31, 2009 @ 4:33:35 PM
However, I'm not one to wake up in the morning and find I have an immediate hankering to hunker down with some gaming history.
TheHighlander
Tuesday, March 31, 2009 @ 5:36:37 PM
My old PS2 is one of the original US launch models, and the dvd has been adjusted so many times it's a miracle that it still reads any discs, let along games *and* DVDs, but one day it will die, and that will be that. I have a good game collection from the PS2, and right now my PS3 can play them. Unless Sony is kind enough to restore PS2 compatibility, that may not always be the case, purchasing a $99 slim PS2 now, or in the foreseeable future is an insurance against that, I don't relish losing access to my game library. I may not play them often, but if the mood took me to play Xenosaga, I'd be kinds disappointed if I had no way to do so. You know?
Sure not everyone is in the boat I am, I was simply pointing out that at $99 the PS2 slim is definitely edging into impulse buy territory for some, and a fairly easy to justify purchase for others. Good grief, the Wii comes with no HSS, and is not capable of pushing better graphics that the PS2 - 480p max. Now the PS2 is $99, you can afford to buy a PS2, half a dozen greatest hit games and still have enough left over to go purchase a pair of wireless controllers for your shiny new console, all for the price of a Wii. That's a pretty good deal considering that PS2 has just as many or more 'must have' games as the Wii does.
If I mask out the Xbox360 and SP3 gaming communities, then this announcement is a huge one because the competition is selling their console at $250, and as I pointed out in the previous paragraph, that $250 will get you a PS2, half a dozen games and a paire of wireless controllers.
Apparently this cut doesn't extend to the UK. That's an interesting facet of this because it absolutely confirms how Sony views the Wii. Nintendo recently bumped the price of a Wii in the UK up, so Sony has no reason to cut the price 0f the PS2 there since the competition just raised their price.
So, when evaluating this news, we should all be thinking in terms of the standard definition TV and or casual gaming market, not the high definition ands/or hardcore gaming market.
Robertson99
Tuesday, March 31, 2009 @ 4:39:32 PM
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Daedusian
Tuesday, March 31, 2009 @ 7:12:43 PM
http://www.1up.com/do/newsStory?cId=3172880
Firmware 2.70 was supposed to release the week of GDC (last week) but they had some technical difficulties or something. So this is most likely it as they said sometime April.
Last edited by Daedusian on 3/31/2009 7:14:30 PM
moose88
Tuesday, March 31, 2009 @ 4:42:18 PM
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I don't want to boot up the old TRS-80 with the tape drive and wait an hour to play a Donkey Kong clone with pixels the size of dinner plates.
I'm not keen to plug in the Apple IIe and play some LoTR in green screen.
I loved Sonic on my Mega Drive and plyed it for weeks on end without another game interrupting, but I'm not happy to stick with it now.
The PS1 ruled my world and I had a job and lots of money for games - but I don't have them know (but I still have a job)
The XBOX blew me away and Buffy and I had a special relationship - until I met my wife.
The PS2 was the jewel in gaming's crown - I managed 94.1% in GT3 - and sold that memory card at auction on a cruise ship for $200.
Now I have a PS3 (after a brief stop with the 360) and I'm happy as Larry. New games, shiny BD and all the online I have time for.
I'm not going backwards. I know that their are peeps still coming forwards and they are welcome to the PS2 greatness, and I guess that is who is being targeted by the price fix ... I mean 'drop'.
So Bully for you. But I'd rather they saved a bit longer and came to play with the rest of us.
karneli lll
Tuesday, March 31, 2009 @ 5:00:01 PM
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WorldEndsWithMe
Tuesday, March 31, 2009 @ 5:12:08 PM
556pineapple
Tuesday, March 31, 2009 @ 5:08:01 PM
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I didn't get my hopes up for this announcement because every speculation I read on it predicted it would be the final PS2 price drop. I agree with Ben at the fact that the reason anybody here feels let down, is due to the fact that they got their hopes up and invested themselves in the hype built up by other sources. This had nothing to do with Sony misleading anybody. All that happened here was speculation by other people and sources. Sony now has a chance to expand their demographics into the casual gaming community, where Nintendo has excelled with the Wii, and I for one don't blame them for taking it.
Last edited by 556pineapple on 3/31/2009 5:09:45 PM
kevinater321
Tuesday, March 31, 2009 @ 5:21:19 PM
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Bling Bling
Tuesday, March 31, 2009 @ 7:30:55 PM
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Robochic
Tuesday, March 31, 2009 @ 8:21:42 PM
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Karosso
Tuesday, March 31, 2009 @ 8:43:36 PM
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Have you try playing a PS2 game on a 42" HDTV? It looks like crap! simple as that you just can't reaqlly enjoy it at all. You better buy a CRT TV in case you can still find one and save them together for later... worthless news anyways, nothing to see here, move along, move along.
crawdaddy
Tuesday, March 31, 2009 @ 9:06:57 PM
BikerSaint
Friday, April 03, 2009 @ 5:55:52 PM
***********************************
I guess this price drop will be good for the new casual's that entering gaming.
Plus they can find a lot of good games in the bargain bins, from $9.99 all the way down to 2.99(hell, I've even manged to find a for 99 cents.
I'm a "preowned" games collector myself, always checking for used games/accessories in the bargain bins, & just picked up a bunch of PS2 stuff.
Got a pair of used Logitech wireless controllers for 9.99 each, a set of 4-person Buzz game contollers for 4.99, and another $15 got me an Eye Toy(4.99), & 2 eye toy games, ET Antigrav(3.99) & ET Groove(3.99).
The only downside I see with the PS2 pricedrop is for myself, because once all the new casual's start buying PS2's, there won't be a hell of a lot of cheap PS2 stuff left over for me to buy.
Qubex
Tuesday, March 31, 2009 @ 10:03:57 PM
NoGood
Sunday, April 05, 2009 @ 10:31:01 PM
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Honestly, I think you people were foolish to rush out and buy the PS3 !!!! You spent a ton of money and have only a handful of good games to play. LOL !!!!

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telly
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Tuesday, March 31, 2009 @ 10:32:01 AM